Exam Questions by Topic
Business Unit 1: 20 marks questions by topic
Business Unit 1: 8-10 by topic
Business Unit 1: 2-6 by topic
Marketing and People Introduction
Key Concepts Summary
Marketing and People Introduction
Meeting customer needs
The market
Market research
Market positioning
The market
Demand
Supply
Markets
Price elasticity of demand (PED)
Income elasticity of demand (YED)
The market – exercise 1
Marketing MIX and STRATEGY
Marketing objectives and strategy
Product/service design
Promotion and branding
Pricing strategies
Distribution (Place)
Managing PEOPLE
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
Entrepreneurs and leaders
Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Business choices
Exercises
Marketing – Exercise 1
Marketing – Exercise 2
