Meeting customer needs
The market
Market research
Market positioning
The market
Demand
Supply
Markets
Price elasticity of demand (PED)
Income elasticity of demand (YED)
Marketing mix and strategy
Marketing objectives and strategy
Product/service design
Promotion and branding
Pricing strategies
Distribution
Managing people
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
Entrepreneurs and leaders
Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Business choices
